"Indigo Rivers"
Denim is the world’s most popular textile, with an estimated 3.5-5 billion denim products made and sold throughout the world each year. Each pair of jeans consumes about 2,900 gallons (or about 11,000 Litres) of water throughout their lifetimes from seed to landfill, with most of the water coming from dyeing, finishing and washing. Not only do these garments use a staggering amount of the world’s fresh water, but can also release harmful chemicals, metals, and other substances into freshwater sources from the dyeing process when improperly managed. While scientists, farmers, and denim-selling companies are developing sustainable ways to produce the world’s favorite clothing items, we as the consumers need to be informed and give support to these improvements in production.